Why agencies and clients outsource media:
In the last decade, clients and agencies have outsourced their media to big holding companies. This has left a huge disconnect between brand postioning, strategy, and execution of the messaging.
We have 20 years of experience in pharma and medical device marketing from all angles. We have experience in agency, PR, Med Ed, Consumer, and Managed Care.
We are experts in digital (including social), print, conference, and to a lesser extent, radio and outdoor. We help you determine the right target, then recommend the right media.
Our plans are all based on briefs we ask you to fill out and also through meetings (not currently, of course) and calls to help us get the nuanced information that can make the difference in our research and tactics.